Digital Printing: Is It Supplanting Conventional Printing Processes
Hardcopy or substrate imaging has been the exclusive domain of conventional printing processes for at least 500 years. The emergence of digital printing processes in the last 20 years represents a sea change in printing anything from commercial, publication, textile, industrial printing and more, because the digital workflow of all production phases results in significantly reduced lead times to bring printed products to market. Already, digital printing is dominant in certain product categories and the list is growing longer every year. What are the underlying technical reasons for digital printing making inroad’s into markets that have been served so long by conventional printing processes, which printing products are most likely to be produced digitally, and most pressingly, what does the future hold for conventional printing processes?
Keywords: Digital Printing Processes, Conventional Printing Processes, Future of Print
Prof. Manfred Breede
Professor, School of Graphic Communications Management