Outsourcing as a Competitive Strategy: An Empirical Investigation

Dr. Damodar Golhar
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Global competition is forcing U.S. manufacturing firms to undertake drastic changes in their operations. One competitive strategy used by the automotive manufacturers and their suppliers in North America is to outsource some of the functions traditionally done in-house. In addition, they are implementing total quality management (TQM) principles. These efforts have helped the firms to cut costs, clear up capacity, and improve productivity.

This study examines the outsourcing efforts undertaken by the manufacturing firms and their competitiveness. It also investigates the effects of outsourcing on employee training and performance.

Keywords: Outsourcing, Competitiveness, Productivity
Stream: Human Technologies and Useability
Presentation Type: Paper Presentation in English
Paper: Outsourcing as a Competitive Strategy

Dr. Damodar Golhar

Professor, Department of Management
Haworth College of Business, Western Michigan University


Professor Golhar received his Ph.D. degree in Industrial & Operations Engineering from the University of Michigan, Ann Arbor and M.Tech. degree from Indian Institute of Technology, Kharagpur, India. He currently teaches courses in Business Process Management, Quality Management, and Quantitative Methods. Dr. Golhar's research interests are in Process Optimization, TQM, and JIT. He has published several refereed articles in the national and international journals such as, Decision Sciences, IIE Transactions, Production and Operations Management, Journal of Quality Technology, International Journal of Operations Research, International Journal of Quality & Reliability, Information and Management journal, and Information Management & Computer Security. He has received several research grants.

Ref: T06P0177