Blogging as New Media: Preferential, Negotiable, and Oppositional Coverage by the US Journalism

Saswat Pattanayak
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Blogging has evolved as a new media channel increasingly hard to ignore. Following the crucial journalistic roles bloggers have played in the US that resulted in, among others, the term of Senate majority leader Trent Lott in 2002, investigation into Jeff Gannon’s credential as White House reporter in 2003, and resignation of CBS anchorman Dan Rather in 2004, the mainstream media (MSM) have widely commented on the potential of blog as a new media channel. This paper will analyze the potential of blogs vis-à-vis mainstream media coverage of the aforesaid three political events in the past three years involving a politician, a journalist, and a blogger. The media comments will be categorized, under what Stuart Hall considered in “Encoding/Decoding”, as preferred, negotiated and oppositional, and will be used to describe the potential perceptions of blogs. As preferential or dominant comments, the MSM define blog differently to separate it from journalism while acknowledging its power, as negotiable, the scopes of blogs are carefully described to offer a balanced perspective, and as oppositional comments, blogs have been derided as incredible, and ineffective as tools of journalism.

Keywords: Blogging, Technology, New Media, Journalism, Cultural Studies, Media Studies
Stream: Human Technologies and Useability
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Saswat Pattanayak

Doctoral Candidate, College of Journalism, University of Maryland

My researches use tools of social justice, locate the individuals among intersections of race, class, gender, sexual orientation and geographical region. My worldview of media studies incorporate the compelling roles played by both culture as well as political economy. As a new media researcher, my cognate area relates to self-ethnography in American Studies and how the haves and have-nots of information society use Internet as a point of confrontation. Although my background has been mainstream media in India—as a former alumnus of Indian Institute of Mass Communication, New Delhi, and having worked for The Economic Times, The Asian Age and Hindustan Times, before joining graduate school in Maryland—my current interests involve active participation in progressive and independent media movements as a means to promote alternative voices. To that extent, I work as the Intergroup Dialogue Specialist and a facilitator for the President’s office for Diversity in the university. I am a blogger for five news media sites, an independent filmmaker and an author. I am a supporter of the free software, and believe in using new technologies to address new problems of the age.

Ref: T06P0266