The Role of Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Perceived Behavioral Control and Subjective Norm on Intention to Use Internet Banking

By:
Pooja Malhotra,
Prof. T. Ramayah
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With the advent of advances in information and telecommunications technology in Malaysia and also due to the competitive forces looming due to the globalization, the Malaysian banking sector is pushing its customers towards a new delivery channel which is Internet banking. Internet banking was first introduced in Malaysia in the year 2000 and slowly but surely the consumers are warming up to the idea of e-banking with renewed vigor. The present research looks at the role of perceived usefulness, perceived ease of use, perceived credibility, perceived behavioral control and subjective norm on intention to use Internet banking. Data was collected from 100 banking customers using a convenience sampling techniques with the aid of a structured self-administered questionnaire. The results indicate that perceived usefulness (β=0.243, pWith the advent of advances in information and telecommunications technology in Malaysia and also due to the competitive forces looming due to the globalization, the Malaysian banking sector is pushing its customers towards a new delivery channel which is Internet banking. Internet banking was first introduced in Malaysia in the year 2000 and slowly but surely the consumers are warming up to the idea of e-banking with renewed vigor. The present research looks at the role of perceived usefulness, perceived ease of use, perceived credibility, perceived behavioral control and subjective norm on intention to use Internet banking. Data was collected from 100 banking customers using a convenience sampling techniques with the aid of a structured self-administered questionnaire. The results indicate that perceived usefulness (β=0.243, p


Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Perceived Behavioral Control, Subjective Norm, Intention to use, Internet banking
Stream: Technology in Community
Presentation Type: Virtual Presentation in English
Paper: The Role of Perceived Usefulness, Perceived Ease of Use, Perceived Credibility, Perceived Behavioral Control and Subjective Norm on Intention to Use Internet Banking


Pooja Malhotra

Research Scholar, Department of Commerce & Business Management, Guru Nanak Dev University
India


Prof. T. Ramayah

Chairman of Operations Management Section, School of Management, Universiti Sains Malaysia
Malaysia


Ref: T06P0353